In-Person Events


There are two types of registration for this year’s conference – Virtual Only and Virtual + In-Person. No matter which one you selected, you may purchase tickets for the following in-person evening events. (All other in-person sessions, tours, and events are available with Virtual + In-Person registration only.)


July 21

Conference attendees have three options for Thursday night events. Choose one of the following during registration.

Museum Brew Tour: The Pabst Mansion and Milwaukee County Historical Society

Thursday, July 21, at 6:30 – 9:00 PM CT

Ticket: $40*

Interested in history, beer, or the history of beer? On this two-part museum brew tour, you’ll first visit the beautiful Pabst Mansion, the historic home of Captain Frederick Pabst after whom Pabst Brewing Company is named. Enjoy self-guided tours of the mansion and its new visitor center and local brews and sodas in the museum’s beer garden before heading downtown to Milwaukee County Historical Society‘s Historical Center. The Historical Center is situated next to Pere Marquette Park and the Milwaukee River, across the street from the Hyatt Regency. Learn more about Milwaukee’s beer history in their new exhibit, Brew City: The Story of Milwaukee Beer, and enjoy a dessert bar featuring sweets from a local bakery.

Capacity is limited. Pre-registration required. Transportation included. Bus(es) depart hotel at 6:30 PM CT.  The Pabst Mansion tour stop will be approximately 6:45 – 7:45 PM CT and the Historical Center tour stop will be approximately 8:00 – 9:00 PM CT. Attendees will walk back to the Hyatt Regency, located directly across the street.

*Your ticket fee contributes to the cost of producing the event, in most cases covering costs such as our host museum’s staff time, food and beverages, and transportation. A small portion of ticket revenue directly supports AMM and WFM. Thank you!

Milwaukee Public Museum

Thursday, July 21, at 6:30 – 8:00 PM CT

Ticket: $40*

The Milwaukee Public Museum is Wisconsin’s natural history museum, welcoming 550,000+ visitors each year, from every county in the state. Since its opening to the public in 1884, the museum has grown considerably, with current collections containing more than 4 million specimens. In recent years, the MPM has made a commitment to becoming more accessible, spurring a museum-wide transformation including the addition of a nature-themed sensory room, the opening of a new tactile exhibit, and the creation of the “MPM all in” mobile app.

Walk with us to the MPM to learn more about these recent accessibility efforts and to have a little fun! Meander through their first floor exhibits and galleries. Walk through a two-story Costa Rican rainforest. Take a small step back in time to the turn-of-the-century Streets of Old Milwaukee and European Village. Or, take a giant leap back more than 65 million years to The Third Planet: Earth and see one of the largest dinosaur skulls ever found. Check out the museum’s first floor sensory room, or tag along with a staff member on a tour of their newest tactile exhibit on the third floor.

Capacity is limited. Pre-registration required. The museum is walking distance from the Hyatt Regency. A bus will be on rotation between the Hyatt Regency and the museum over the course of the evening, with the first departure from the hotel at 6:15 PM and the last departure from the Milwaukee Public Museum around 8:15 PM.

*Your ticket fee contributes to the cost of producing the event, in most cases covering costs such as our host museum’s staff time, food and beverages, and transportation. A small portion of ticket revenue directly supports AMM and WFM. Thank you!

Grohmann Museum

Thursday, July 21, at 6:30 – 8:30pm CT

Ticket: $40*

The Grohmann Museum on the campus of Milwaukee School of Engineering has become a Milwaukee must-see for both locals and visitors alike. Join us as we visit this museum unlike any other, where you can experience the world’s most comprehensive collection dedicated to the art of industry and human achievement. Explore the Museum’s three floors of gallery space where the permanent collection is displayed along with special feature exhibitions and catch the sunset over the City of Milwaukee from their spectacular rooftop sculpture garden.

Capacity is limited. Pre-registration required. The museum is walking distance from the Hyatt Regency. A bus will be on rotation between the Hyatt Regency and the museum over the course of the evening, with the first departure from the hotel at 6:15 PM and the last departure from the Grohmann around 8:30 PM.

*Your ticket fee contributes to the cost of producing the event, in most cases covering costs such as our host museum’s staff time, food and beverages, and transportation. A small portion of ticket revenue directly supports AMM and WFM. Thank you!


July 22 

America’s Black Holocaust Museum

Friday, July 22, at 6:00 – 8:00 PM CT

Ticket: $40*

Join us as we visit America’s Black Holocaust Museum, a groundbreaking new museum in Milwaukee’s Bronzeville neighborhood. Enjoy time with colleagues as you explore the museum’s beautiful new space and evocative exhibits.

ABHM was founded in 1988 by Dr. James Cameron, the only known survivor of a lynching. The museum was open from 1992 to 2008, closing soon after Cameron’s passing. In 2012, ABHM came back to life as a unique, cutting-edge, interactive, virtual museum. This 21st century format has made ABHM accessible to people around the world, serving millions of visitors – students and adults alike – in over 200 countries. In 2011 a small group of determined and dedicated community volunteers began working to reestablish ABHM as a physical museum. ABHM’s new galleries are located on the very footprint of its first building. On the ground floor of the new Griot Building (named for Dr. Cameron), the new galleries take visitors on a chronological journey through the Black Holocaust from 1619 to the present.

Capacity is limited. Pre-registration required. Transportation included. First bus departs hotel at 5:45 PM CT and will be on rotation between the Hyatt and ABHM throughout the event. Last trip leaves ABHM at 8:00 PM CT and returns to the hotel around 8:15 PM CT.

*Your ticket fee contributes to the cost of producing the event, in most cases covering costs such as our host museum’s staff time, food and beverages, and transportation. A small portion of ticket revenue directly supports AMM and WFM. Thank you!