Schedule at a Glance


WEDNESDAY, October 2, 2019


7:30 a.m. to 4:00 p.m. Registration Center Concourse


12:30 p.m. to 4:30 p.m. Pre-Conference Workshops

  • Materials and Techniques for Constructing Storage Mounts, Gerald R. Ford Presidential Museum, DeVos 1
  • Marketing to Changing Audience Expectations, Grand Rapids Children’s Museum

1:00 p.m. to 4:30 p.m. Pre-Conference Workshops

  • Designing Immersive Exhibit Experiences, Gerald R. Ford Presidential Museum, DeVos 2

2:30 p.m. to 4:30 p.m. Behind the Scenes Tour Grand Rapids Public Museum


5:30 p.m. to 7:00 p.m. Opening Reception Event Richard M. Devos Center, GVSU


THURSDAY, October 3, 2019


8:00 a.m. to Noon Exhibitor Set-up


8:00 a.m. to 4:00 p.m. Registration Center Concourse


7:45 a.m. to 8:30 a.m. MMA Michigan Museums Welcome Coffee (Open to All) Gerald R. Ford Ballroom


8:15 a.m. to 8:45 a.m. Morning Coffee Service Crown Foyer

Sponsored by Mackinac State Historic Parks


8:45 a.m. to 9:45 a.m. Opening Plenary Session, Dr. David Pilgrim Ambassador Ballroom

Sponsored by Historic Ford Estates


9:00 a.m. to 4:00 p.m. Center Concourse Activities

Looking for ways to connect with other conference attendees? Participate in activities in the Center Concourse that will help you see where conference participants are from, let you leave a business card to find others with like interests, ask a question and get crowd-sourced answers and more. You can also find the MMA “office” there. Stop by and connect!


10:00 a.m. to 11:15 p.m. Breakout Sessions

  • Tapping Cultural Equity and Engagement: Fostering and Sustaining Cultural Accessibility, Inclusion, and Wellness through Beer and Drinking Culture, Vandenberg A
  • Finding Our Voice: Exhibiting Trauma and Healing, Vandenberg B
  • Ask the Registrar, An Open Forum to Discuss the Unexpected, Conundrums, and Changing Expectations in Your Collection, Pearl
  • Engineering in Unexpected Places: Developing Student-Driven Design Challenges, Emerald A
  • War & Art – Using Art to Connect the Military and Artistic Communities, Emerald B
  • Oh Baby! Looking at Museums as Leaders for Working Families: Creating Infant-At-Work Programs to Augment Federal Family Leave, Ford Ballroom
  • Don’t be a stranger – communicate with donors all year long, Governor’s Room
  • Advocating for Social Justice Issues in Your Museum: Three Case Studies Exploring Environmental Justice, Immigration, and Workplace Culture, Ruby

Noon to 6:00 p.m. Exhibit Hall Open


12:00 p.m. to 1:00 p.m. AMM Annual Meeting and Awards Lunch Ambassador Ballroom


1:15 p.m. to 2:30 p.m. Breakout Sessions

  • Zombies, Murder, & Other Outrageous Risks Worth Taking, Vandenberg A
  • This is Not Your Mother’s Museum, Vandenberg B
  • Nji Kchi-nshinaabe’baniik Gdish-chigemi wi (We do it for the Ancestors), Pearl
  • Empowering youth, empowering ourselves to talk about racial justice: Changing our expectations as museum educators, Emerald A
  • How to make private rentals work at a historic site, Emerald B
  • Museum Empowered: Feed the People!, Ford Ballroom
  • Sculpting Community: Analyzing at a Transformative People-Centered, Arts-Based Project from the Inside Out, Governor’s Room
  • Advocating for your career at every stage, Ruby

2:45 p.m. to 4:00 p.m. Breakout Sessions

  • Equity & Justice as a Mission, Pearl
  • What’s Old is New: A Fresh Take on Old Buildings, Vandenberg B
  • “Backcasting” and Planning for the Future of Museums, Vandenberg A
  • Interpreting History and the Environment in Unexpected Places, Emerald A
  • Collaborative Financial Models that Work – Even in an Ice Storm!, Emerald B
  • Reexamining Internships: Building and Leading Effective Internship Programs, Ford Ballroom
  • Visitor-Centered American Writers Museum: Engaging Visitors with Unique Interactive Exhibits and Inventive Storytelling — vs. Permanent Artifacts and First Editions, Governor’s Room
  • Houghton County Historical Society: A One Year Retrospective, Ruby

4:00 p.m. to 6:00 p.m. Exhibit Hall Cocktail Reception West Concourse/ Crown Foyer/ Center Concourse

Sponsored by Encurate Mobile Technologies


4:00 p.m. to 6:00 p.m. Poster Session/Conversation Stations & John Ball Zoo Strolling Animal Encounter Ambassador Ballroom


6:00 p.m. to 7:00 p.m. EMP Event Grand Rapids Art Museum

Sponsored by Detroit Institute of Arts


6:00 p.m. to 9:00 p.m. Thursday Night at the GRAM Grand Rapids Art Museum


FRIDAY, October 4, 2019


8:30 a.m. to 2:00 p.m. Exhibit Hall Open


8:00 a.m. to 4:00 p.m. Registration Center Concourse


7:30 a.m. to 8:45 a.m. Leadership Breakfast featuring Jori Bennett, ArtPrize Gerald R. Ford Presidential Museum


8:30 a.m. to 9:00 a.m. Morning Coffee Service West Concourse/ Crown Foyer/ Center Concourse

Sponsored by Timothy J. Chester & Associates


9:00 a.m. to 12:15 p.m. Center Concourse Activities

Looking for ways to connect with other conference attendees? Participate in activities in the Center Concourse that will help you see where conference participants are from, let you leave a business card to find others with like interests, ask a question and get crowd-sourced answers and more. You can also find the MMA “office” there. Stop by and connect!


9:00 a.m. to 9:45 a.m. Breakout Sessions

  • Midwest Museum Community on VAMONDE, Vandenberg A
  • Great Ideas for Equitable Hiring Practices and Workplace Culture in 45 Minutes, Vandenberg B
  • Building a Network and Using Wi-Fi Analytics to Enhance the Visitor Experience, Pearl
  • Data, Examples, and How-To: Make Visitors’ Experiences Easier and More Engaging with a Mobile App., Governor’s Room
  • Does your insurance policy belong in a museum?, Emerald A
  • The New and Improved MAP, Emerald B
  • Prepare Now: Strategies for Protecting Your Museum from Loss, Ford Ballroom
  • Upgrading the Guided Tour: Enhance the Audience Experience with Connected Tours, Ruby

9:15 a.m. to 10:30 a.m. Meet-N-Greet with Nina Simon Crown Foyer


9:45 a.m. to 10:45 a.m. Exhibit Hall Coffee Break West Concourse/ Crown Foyer/ Center Concourse


9:45 a.m. to 10:45 a.m. Museum Cafe Ambassador Ballroom

Museum Café allows small groups of people to have conversations and brainstorm in an informal speed dating-like setting. Participants will have a variety of topics to choose from and multiple opportunities for different conversations.


11:00 a.m. to 12:15 p.m. Keynote Presentation, Nina K. Simon Ambassador Ballroom

Sponsored by Solid Light, Inc.


12:30 p.m. to 2:15 p.m. MMA Business Meeting and Awards Lunch Ambassador Ballroom

Sponsored by The Henry Ford


2:30 p.m. to 4:00 p.m. Center Concourse Activities

Looking for ways to connect with other conference attendees? Participate in activities in the Center Concourse that will help you see where conference participants are from, let you leave a business card to find others with like interests, ask a question and get crowd-sourced answers and more. You can also find the MMA “office” there. Stop by and connect!


2:30 p.m. to 3:45 p.m. Breakout Sessions

  • Museums for ALL – How an Access Initiative is Reshaping Our Community, Vandenberg A
  • #SmartLabels: Experimenting with Interactive Labels as a Customizable Content Delivery Tool, Vandenberg B
  • Leading a Digital Revolution: Community Initiatives for Collection Accessibility and Preservation for Increased Engagement and Sustainability, Pearl
  • Complex Collaborations: Program Planning and Evaluation Design with Multiple Stakeholders, Emerald A
  • The Building Blocks of a Museum Brand: A Case Study of the Grand Rapids Public Museum, Emerald B
  • Green Leadership that Every Museum, Big and Small, could Implement, Communicate, and Engage, Ford Ballroom
  • In Touch with Art: Creating a Tactile Art Exhibition, Governor’s Room
  • Now Playing Near You: Combining Documentaries and Traveling Exhibits to Reach New Audiences, Build Partnerships and Make Money, Ruby

4:00 p.m. to 5:15 p.m. Breakout Sessions

  • History Harvests, Historic Preservation, and the What We Carried: Some lessons for changing expectations for history through community engagement, Vandenberg A
  • Still Here, Still Relevant: A Fresh Look at Historical Environments, Vandenberg B
  • Putting History in their Hands: Making Your Collection Accessible for Learning, Pearl
  • Taking the show on the road: Using the highway and the information superhighway to reach your audience, Emerald A
  • Navigating Corporate Donor Relationships, Emerald B
  • Salary Equity and More: Attracting and Retaining a More Diverse Workforce, Ford Ballroom
  • Extreme Makeover: Historic Home Edition – Reevaluating Priorities and Engaging New Audiences, Governor’s Room
  • Improving Security and Protecting Visitors, Staff, & Collections W/Reduced Staff & Budgets, Ruby

2:00 p.m. to 8:00 p.m. Exhibitor Move Out


6:00 p.m. to 9:00 p.m. Closing Night at GRPM Grand Rapids Public Museum


SATURDAY, October 5, 2019

8:00 a.m. to 10:00 a.m. Registration at Hotel Center Concourse

Fall in Grand Rapids is too beautiful to miss, so we are taking Saturday morning sessions and activities offsite! All sessions will take place at the beautiful Frederik Meijer Gardens & Sculpture Park located just 15 minutes from the Amway Grand Plaza Hotel. Saturday morning sessions are listed below. Visit our events page to learn more about Saturday morning activities. Registration will be available from 8:00-10:00 a.m. at the Amway Grand Plaza Hotel for individuals who need to check in that morning.


8:00 a.m. to 8:15 a.m. Buses Depart Lyon Street Entrance

8:30 a.m. to 9:00 a.m. Morning Coffee Service Huizenga Grand Room

Sponsored by MSU Museum Studies


9:00 a.m. to 10:15 a.m. CommunityFlash Talks Huizenga Grand Room

Sponsored by PNC Bank


10:30 a.m. to 12:30 p.m. Focus! Mini-Workshop Sessions

  • Getting To Yes, And – Getting to Group Mind, Huizenga Grand Room
  • Creating Connection: Messages and Experiences that Matter, Kennedy Room
  • Wow Your Audiences: Using Prototyping and Media Testing to Improve Experience Design, Damstra Room
  • How to Run a Good Meeting, Klopcic Room

10:30 a.m. Frederik Meijer Gardens & Sculpture Park Tours

  • Richard & Helen DeVos Japanese Garden Walking Tour (2 groups of 15) – Tours will be led by Steve LaWarre, Director of Horticulture, and David Rettig, Lead Horticulturist.
  • Tram Tour of Sculpture Park (1 group of 42) – This is an approximate 45-minute narrated tour. Tram tours begin at 11:30 & 1:30.
  • Indoor Sculpture Gallery Walking Tour (1 group of 30) – Tour will be led by Laurene Grunwald, Director of Sculpture, Art Collections, Installations and Exhibitions.
  • Indoor Conservatories and Greenhouse Tour (1 group of 20) – Tour will be led by Wendy Overbeck, Senior Horticulture Manager.
  • Self-Guided Tours – All attendees are welcome to explore the grounds and exhibits on their own.

Afternoon – Explore Grand Rapids Museums!