Schedule at a Glance


WEDNESDAY, July 22, 2020

8:00 am to 4:00 pm Registration


12:30 pm to 4:30 pm Pre-Conference Workshops (Click here to learn more)

  • Bugs and BBQ: how creative digital marketing increased relevance, expanded reach, and boosted ROI for two museum membership acquisitions (Audience & Community Engagement)
  • Strategies for Funding Capital Projects (Development & Finance)
  • Evolve Your Disaster Preparedness: The Deep End of Wet Salvage (Collections Stewardship)
  • Universal Design in Museums (Audience & Community Engagement, Exhibit Development)
  • Introduction to Cultural Competency (Leadership & Management, Audience & Community Engagement)

5:00 pm to 9:00 pm Opening Event


THURSDAY, July 23, 2020

6:00 am to 10 am Exhibitor Set-up


8:00 am to 4:30 pm Registration


8:00 am to 8:45 am First-Time Attendee Meetup, Executive A/B


8:00 am to 12:00 pm Coffee Service, Exhibit Areas


9:00 am to 10:15 am Breakout Sessions


10:00 am to 6:00 pm Exhibits Open


10:00 am to 6:00 pm Wisconsin Showcase


10:45 pm to 12:00 pm Opening Plenary, Regency Ballroom


12:15 pm to 1:45 pm MRC Meeting, Offsite


12:30 pm to 1:30 pm Open Space/Networking Lunch, Regency Ballroom


2:00 pm to 2:45 pm Breakout Session


3:00 pm to 4:15 pm Breakout Session


4:30 pm to 6:00 pm Cocktails with Exhibitors/Poster Session


6:00 pm to 7:00 pm EMP Meetup


6:30 pm to 9:00 pm Thursday Night Event


FRIDAY, July 24, 2020

7:30 am to 8:45 am Leadership Breakfast


8:00 am to 4:30 pm Registration


8:00 am to 12:00 pm Coffee Service


8:30 am to 2:00 pm Exhibits Open


9:00 am to 9:45 am Breakout Sessions


9:45 am to 10:45 am Morning Break with Exhibitors, Exhibit Areas


10:00 am to 5:00 pm Wisconsin Showcase


10:45 am to 12:00 pm Keynote, Regency Ballroom


12:15 pm to 1:30 pm AMM & WFM Awards Lunch, Regency Ballroom


2:00 pm to 4:00 pm Breakout Sessions (Mini-Workshops)


3:00 pm to 6:00 pm Exhibitor Tear Down


4:15 pm to 5:00 pm Breakout Sessions


6:00 pm to 8:00 pm Closing Night Reception


SATURDAY, July 25, 2020

8:30 am to 10:00 am Registration


8:30 am to 9:00 am Coffee Service, Museum of Wisconsin Art at St. John’s on the Lake


9:00 am to 10:00 am Flash Talks, Museum of Wisconsin Art, Museum of Wisconsin Art at St. John’s on the Lake


10:00 am to 12:00 pm Milwaukee Museum Mile Tours and Free Exploration